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Bewitchin’ Kitchen is a recipe app themed around a spooky/Halloween aesthetic. It was created to host recipes, videos, and merchandise for a social media influencer that hosts a gaming show named Twitch Hunters on Twitch, Discord, and YouTube.

The influencer and host, Witchi Michi, is a transgender woman who continually breaks down the walls of convention and self-doubt.  She wanted a way to bring her recipes to an app so her audience could follow along in their own kitchens or wherever they prepare their meals.

Michi, the host, is a descendent of confessed witches during the Salem Witch Trials who embraces the spooky aesthetic that has become trendy within popular culture.